All companies have
a corporate image. Whether that is conveyed to consumers effectively is
another matter.
Corporate image matters because customers remember their first
impressions of your company and base any purchasing decisions on these
impressions.
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Corporate Identity
Corporate Identity is much more than
having a logo, though having a professionally designed logo is a part
of it. Corporate
identity includes colors that make people think of you, it often
includes a memorable slogan and jingles from ads that build up in
customers' memories over time. A corporate identity is achieved over
years rather than weeks or months.
A Corporate Identity starts with its employees. The employees need to
be proud of the company and their place within it....
Graphic
Artist
Image is everything! This is true for many businesses. Their website
must be immediately recognizable with a company logo and other graphic
elements.
It is possible to design a logo youself using free or very low cost
software, you can even design a logo online, but the results are
immediately and obviously amateurish.
Far better to pay the price and have a professional
job done...
Logo
Design
A graphic arttist will design a logo from scratch, using leading edge
software that can achieve color blends not achievable using lower
specification software. Your artist will incorporate
your logo into a unique set of company graphics that will come to
be associated with your company in people's minds over time.
Screen Printing
Many companies choose to obtain custom
printed t-shirts and
sweatshirts for their employees. These enhance the teamwork ethos
inherent in any successful company.
The t-shirts are produced by a silk screen printing process. The screen
is made of nylon nowadays, rather than the original silk. Each screen
can only be used once, so it is a good idea to order all of your
requirements at one time.
Limos
Limos come in all shapes and sizes. The one thing they all have in
common is luxury and space. You can hire everything from a stretch
Lincoln liomusine to a vintage or open top Rolls-Royce
A chauffeur driven limo is an essential part of a successful
business meeting. It
assures your guests that you value them and ensures that everyone
arrives for that vital meeting in a calm state of mind. You can leave
the route planning to the limo driver and not have the stress of
driving through city traffic yourself
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Business Cards
Business cards have come a long way from
just type onto a small piece of pasteboard. Nowadays
business cards come in full, living color. They can be printed on
both sides and you can even have holograms included in the design.
There are now CDs shaped like business cards that are printed on one
side as a business card, but the card can also be placed in a computer
and the other side has a company presentation that plays on the
computer...
Business
Stationery
Everyone
judges a business by first impressions. Very often first
impressions come in the mail. Cheap paper, envelopes and Do It Yourself
headed paper are sure signs of a small company that cannot afford
better. Would you want to buy from this company, when there seems every
chance that they will go bust and you lose your deposit?...
Driver
Training
Advanced driving schools are also useful
for more experienced drivers too. More advanced techniques, like skid
control and prevention, defensive driving and night driving are always
going to be useful to anyone spending any significant time behind the
wheel of a car.
Truck
and bus driving schools are
the only way to qualify to drive these larger vehicles...
Interior Designers
We all recognize good and bad interior design when we see it.
People sometimes hesitate to employ a professional designer...
The designer may be expected to incorporate existing furniture or
pictures into their design.
People have come to appreciate the psychological sense of well-being
that is enhanced by a well designed environment.
Pens
Using pens as an advertising medium is
particularly effective. The user reads your message, or company name
many times each day. If the pen has been given as a gift it has a high
perceived value and the subliminal message that the user gets is that
he is highly valued by the company.
Most promotional pens are of the cheap ballpoint
variety. These can be bought, customised from about ten cents each for
a basic, non-retractable pen. Retractable ballpoint pens and
roller-ball pens do cost more, but have a higher perceived value by the
user that makes their extra cost worthwhile.
T-Shirts
Tee shirts are now a universally used advertizing medium. Screen
printing of tee shirts is big business, with schools printing their
logo and name on them, football teams selling tee shirts in team colors
to their fans and companies
adopting specific designs and colors of tee shirts as a kind of
uniform.
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